This is our chance to get to know each other and see if we click. I’ll learn all about you, your business, and what you’re hoping to achieve, while you’ll get a feel for how I work and how I can help make it happen. By the end, we’ll both know if we’re on the same page and ready to dive in.

If it’s clear we are a good fit, then I will send you a tailored project proposal within 24 hours of our discovery call. This proposal outlines your challenges and objectives, the scope of the work needed, a breakdown of project stages, timeframes and packaged pricing options.

Once you give me the green light, you’ll get access to your project portal. This is your go-to hub for everything we’re working on. It keeps contracts, updates, timelines, feedback and assets all in one place, so you can easily track progress and access everything anytime.

This is where we collect valuable information about your brand. What are your motivations? What do you stand for? Who is it for and how do they behave? Who are you up against and how can we stand out against them? Answer all these questions and uncover precious insights.

The word ‘strategy’ is bandied about so much that even I can feel my eyes rolling at the sound of it. It’s basically another word for ‘plan’ and this is exactly what I will create for you – a blueprint for who you are as a brand and how you can communicate these values to the rest of the world.

After gathering research and insights from the strategy phase, the creative direction stage transforms these findings into visual concepts. You’ll be presented with two carefully curated mood boards that take different visual directions. You’ll then choose one of these concepts for development.

This is the main design phase of the project where I build the visual identity system based on our findings and creative direction. Everything from logo suite, typographic system, colour palette and supporting imagery will be crafted to perfectly encapsulate your brand and adapt to any environment.

The show and tell stage. You’ll see all my design work come together as a single, unified identity concept. During the presentation, I’ll walk you through each design decision and show it in context with real-world mockups, so you can see exactly how the brand comes to life.

In this stage, we review the presentation together and gather your feedback on every element of the brand identity. Based on these insights, we’ll make necessary revisions and adjustments to ensure the final design is fully aligned with your vision and goals.

Once you’re completely thrilled with your new brand identity, I’ll package up all your assets and deliver everything you need to launch your brand into the world with confidence. And, to celebrate this milestone, there might even be a little personalised goodbye gift on its way to you!