dotdigital

LEADING THE WAY IN MARKETING AUTOMATION.


> BRAND STRATEGY
> VISUAL IDENTITY
> PACKAGING DESIGN
> DESIGN SUPPORT

After 20 years of growth as dotmailer, it was recognised that their brand identity no longer reflected the intelligent nature of their platform. Not just an ESP anymore, but a complete digital marketing platform that empowers marketers to engage their customers like never before with a range of powerful features. As part of the marketing department's rebrand team, our main challenge was to both redefine the business identity and capture a sense of evolution without diluting the original dotmailer brand equity.

Dotmailer logo with green 'd' and 'o' containing pink and white targets, black 'tm', and gray 'ailer'.
Sketchbook featuring various hand-drawn diagrams and designs related to bubbles and molecular structures, including labeled illustrations and annotations.
A dark screen with a pink target symbol and the word 'Connect' below it.
Sketches of target diagrams with labeled annotations on a white spiral notebook page.
Laptop displaying a webpage for dotdigital's Engagement Cloud with colorful circular graphic and text about customer engagement platform.
Two dark blue shopping bags with green handles, featuring the Dotdigital logo and colorful target-like design, placed on a light green surface.
Neon outline of a rocket launching with trails and clouds, with the words "Boost ROI" below.

Original logotype

We quickly exposed the limitations of the old brand name. dotmailer as a brand name is predominantly email-focused and now misleading, so the decision was made to change their name to dotdigital, to capture the full-service nature of the business and the software platform.

Minimalist illustration of a growing plant with colored leaves and stem, on a dark background, with the text 'Lead nurturing opportunities' at the bottom.
Neon outline of a human head with a headset, illustrating conversation and communication, with the text 'Programmable APIs to communicate' at the bottom.
Colorful neon star outlines with the text 'Create memorable experiences' underneath on a dark background.
Digital illustration of a stopwatch with check marks and a diagonal line to signify quick completion, with the text "Do more with less time" underneath.
Neon outline speech bubbles with hearts inside, on a dark background, with the caption "Turn delighted customers into brand advocates."
Colorful concentric circles on a dark background, resembling a target or a digital activity tracker.
Close-up of a black box with colorful concentric circles and white text that says, 'Acquire Smarter. Convert Faster. Deliver Big.' and 'dotdigital engagement cloud' logo.

Dotdigital’s new brand identity has helped to achieve some amazing results:

32%

Upift in website visits

24x

ROI in first year

42%

Increase in revenue

Phil Draper smiling and juggling colourful balls against a green background.

“spencer just gets it”

“Put simply, Spencer is the best designer/creative director/branding expert I’ve met or worked with. With a background in design, I’m not easily pleased, but Spencer just gets it when briefed, then delights when delivering the creative. And if you needed extra convincing, he’s a super nice guy to boot.”

Phil Draper, CMO, Dotdigital

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