EMAIL BOUTIQUE

Elevating an email design agency to the next level.


> BRAND STRATEGY
> VISUAL IDENTITY
> DESIGN SUPPORT

Specialising in design, development and implementation, EmailBoutique is an expert in crafting outstanding email experiences. Working closely with founder Annett Forcier, we developed an identity system that evokes the company ethos of precision, style and creativity along with an added sense of playfulness. The creative inspiration originated from one of their core work practices of wire framing. Prevalent in email and web design, wireframes contain an array of geometric shapes and ubiquitous symbology. These basic marks were developed to form an ever-changing abstract graphic system that accompanies a stylish logotype and monogram

A sketch of a mobile app wireframe with sections for header, banner, services, portfolio, process, contact, and a navigation bar with icons, drawn in black ink on paper.
Sketches of mobile app screens in grid layout, showing wireframes for a content display with image placeholders, text messages, and call-to-action buttons labeled 'CTA'; includes annotations for background images, scale, text sizing, and font treatments.

Creative inspiration originated from one of their core work practices of wireframing. Prevalent in email and web design, wireframes contain an array of geometric shapes and ubiquitous symbology.

A grid of minimalist icons representing various design elements like grids, placeholders, text, social buttons, sliders, and more, each labeled with descriptive text.

These basic marks were then developed to form an ever-changing abstract graphic system that accompanies a stylish logotype and monogram.

A white background with various colorful geometric shapes including triangles, hearts, squares, lines, and zigzags in pink, yellow, blue, and black arranged randomly.
Abstract geometric background with colorful shapes, lines, and patterns including a pink heart, blue triangles, black dots, and a yellow zigzag, divided diagonally into light pink and cream sections.
Black text on a white background that reads 'EmailBoutique' in a bold, serif font.
Bold black letter B over a white background.
Text that reads 'Beautifully crafted email' on a white background.
Colorful circles labeled turquoise, mustard, floss, black, and white.
Multiple business cards for EmailBoutique arranged in a grid pattern, featuring modern geometric design with pastel colors and gold accents.
Stack of business cards with colorful geometric designs and the text 'EmailBoutique'
A four-step process diagram with icons and captions: a geometric design with the caption "We design", a code brackets icon with "We develop", a check mark with "We implement", and a zigzag line with "We teach".
A white card with black bold text that says 'Beautifully crafted email.' on a yellow background with colorful decorative marks.

“Our new brand identity has helped us attract and acquire much bigger clients than ever before”

A flyer with a pink background promoting email design services from EmailBoutique. It details steps: design, develop, implement, teach, with icons and descriptions.
A planner with a spiral binding, a black pencil with the inscription 'limeloulette,' and a white eraser with a black label and the letter 'B,' all arranged on a white surface.
White envelope with colorful geometric design on the inside, accompanied by a plain white card, both branded with 'EmailBoutique' and a website URL, on a light grey background.
Group of white buttons with black and colorful letter and design print on pink background
Laptop displaying a website called Email Boutique, featuring a clean design with geometric accents, a headline that says 'Beautifully crafted email,' and logos of Disney, Innocent, Nike, and Walmart.
A smartphone with a Twitter profile for EmailBoutique and a clear phone case with abstract geometric design in black, white, yellow, and blue.

The new brand identity has helped to achieve some amazing results:

50%

Upift in consultation bookings

25x

ROI in first year

200%

Increase in revenue

Black and white portrait of Annett Forcier with straight shoulder-length hair and bangs, smiling softly at the camera.

“The results were stunning!”

“Spencer is the best designer I've ever worked with. Based on his reputation and impressive portfolio, I hired him to create the branding for my agency. The process from the initial phone call to the delivery of the brand guide was a great experience for me. The results were stunning! I highly recommend Spencer, and I will work with him again.”

Annett Forcier, Founder, Email Boutique

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