Pure360

REINVIGORATING A BRIGHTON MARTECH.


> BRAND STRATEGY
> VISUAL IDENTITY
> VIDEO DIRECTION
> DESIGN SUPPORT

To coincide with the launch of their new all-in-one marketing platform, I was asked to create a new brand identity for Pure360 to both redefine their business offering and reinvigorate their employees and customer base. Drawing inspiration from their home town of Brighton, we devised an identity that was bright, fun, engaging and a little bit different. Using bold typography alongside playful messaging and a vibrant colour palette, Pure360 has reimagined itself as a fresh, spirited and forward-thinking organisation where great customer service and great results are king.

The logo features the text "Pure36" with a pink circle around the number 6.
Text on a purple gradient background that reads 'Unrivalled support.'
Text on a blue background that says 'Exceptional campaigns.'
Text on a green background reading "Powerful personalisation."
Text on a dark pink background reading "More revenue." in bold red and white font.
A collection of colorful templates with bold text introducing various names, such as Matthews, Ashley, Cara, Quincy, Alice, Komal, Russell, Mark, and others, on a gray background.
Two colorful posters with pink and purple backgrounds and bold text. The first poster says, 'Born in Brighton. Made for you.' The second poster says, 'Oh, we do like to be beside the seaside.' Both posters have the Pure36 logo at the bottom.
A blue hardcover notebook with a navy blue elastic band and a matching blue ribbon bookmark on a purple background. The cover has the word 'Thoughts?' in dark blue and the brand 'Pure36' in smaller dark blue letters at the bottom.
A clear plastic bottle of hydrogen water with a label featuring 'H2O' and 'Pure Mineral Water' on a blue background.
Purple box labeled 'Pure36' with an open purple envelope and the words 'open me!' in pink on a purple background.
Purple T-shirt with pink and white text reading 'Here to help you.' on a bright pink background.
A white coffee mug with the word 'Morning!' in black and green font, set against a bright green background.
Red shopping bag with yellow text that reads "It's what's inside that counts." on a yellow background.
Collection of branding and design presentation slides featuring typography, color palettes, icon styles, charts, and sample text with Bright pink, black, and purple accents, including a featured slide with the text "Born in Brighton. Made for you."
The image shows the logo for Pure360 with a pink background, featuring the text "Pure" in purple and the number "360" in purple next to a white circular shape.
Green background with the text 'Pure360' in bright green and white font.
The logo of Pure360, featuring the text 'Pure360' in blue font on a dark blue background.
Laptop displaying a marketing website with sections titled "Better Starts Here," "What Do You Need?" and options for email, personalization, and revenue, with prominent purple and pink buttons.
An image of Komal Helyer with long dark hair smiling indoors.

“Well, what can I say but wow!”

As soon as we began talking, I knew Spencer immediately grasped the project vision and fully understood what I wanted to achieve at Pure360. Not only was his methodology on point, but the creative flair blew our minds from the very first concept. A simple but tremendous impact that was exactly on brief. Although we were delivering against tight deadlines, working with Spencer was seamless, and all time frames were met. The final brand identity has had hundreds of 5* positive reviews, and for that, we couldn't be happier. Spencer is the best creative partner I have ever worked with, and I would recommend him to everyone!"

Komal Helyer, VP of Marketing, Pure360

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