The main difference between these packages is how in-depth we go during the strategy stage. The Iconic package focuses on the core elements that directly shape your visual identity. In contrast, the Strategic package includes a more comprehensive, marketing-led strategy to guide the bigger picture.

The mini version covers the essential strategic building blocks to inform the visual identity; brand values, goals, target audience (light version), competitor analysis (light version), competitive advantage (light version), and brand personality.

The comprehensive brand strategy is a thorough examination of your business and its motives. First, we’ll uncover your goals, your brand foundations (purpose, mission, vision and values). We then define your target audience, how they behave and their buyer journeys, as well as the strengths and weaknesses of your competitors and how we can achieve a competitive advantage. We’ll also craft a brand voice and define your brand personality.

No, this is not included. The identity packages provide the master toolkit for your brand identity: logo suite, typography, colour palette, illustration style and guidelines on how to use them properly. If you need further design expertise can request one of the creative bolt-ons below.