POSITIVE SUPPORT GROUP

A six-year partnership that has seen a 600% increase in revenue.


> BRAND STRATEGY
> VISUAL IDENTITY
> WEBSITE DESIGN
> DESIGN SUBSCRIPTION

Positive Support Group are an amazing organisation that provides specialist behaviour support to children, young people and adults with learning disabilities, autism and mental health problems.

The original brand wasn't expressing its bold personality and passion for transforming lives, so the visual identity needed a refresh to become more modern, engaging, and authentic to its positive spirit. Working closely with the leadership team, we determined a graphic approach that represents their attitude perfectly. Using simple but striking typography coupled with a high contrast colour palette, where positive adjectives and verbs are highlighted, we've created an identity that feels modern, assertive, and above all, positive.

Text graphic reading "Positive Support Group" on a dark teal background with "Positive" in green and "Support Group" in white.
A dark blue sign with white and blue text that reads 'WE ACTIVATE NETWORKS.' and smaller text at the bottom that says 'POSITIVE SUPPORT GROUP,' placed against a light blue background.
Multiple stacked boxes with motivational messages, including one in the center that reads, "WE INSPIRE CHANGE," surrounded by boxes that say, "WE PROVIDE HOPE," and "WE LISTEN CAREFULLY."
Back view of a person wearing a navy hoodie with words related to science and hope in green and white text on the back.
Three vertical banners on a light blue background with messages about empowering people, activating networks, and creating hope. The middle banner contains colorful words like 'Prevent,' 'Unchain,' 'Enable,' 'Honest,' 'Passion,' 'Positivity,' 'Catalyst,' 'Live,' 'Create,' and 'Value.' The left banner reads, 'We empower people.' The right banner reads, 'We activate networks.' Each banner includes a 'Positive Support Group' label at the bottom.
Laptop on a wooden table displaying a website with dark blue background and the text "WE TRANSFORM LIVES" in large white and green letters. Shadows cast by window blinds are visible on the wall behind.
Four name badges on lanyards with different names and titles, each saying "HELLO. I'M" followed by a first name in large bold letters. The badges display Sarah, Chris, Jess, and Andy, with their respective titles and their support group affiliation at the bottom.
Modern office with two white swivel chairs, a wooden table with a laptop and a stack of books, a dark blue wall with motivational words in colorful fonts, and a large potted plant on a wooden pedestal.
Dark blue background with yellow and white text that reads: "INSPIRE. ACTIVATE. EMPOWER. TRANSFORM."
Dark teal background with no visible objects or features.

PSG’s new brand identity has helped to achieve some amazing results:

300%

Uplift in web traffic

20x

ROI in first year

600%

Increase in revenue

A woman with dark hair styled in an updo, wearing large glasses, hoop earrings, lipstick, and a collared shirt, posing against a plain background.

“THRILLED WITH OUR NEW IDENTITY!”

Not only has it made a huge impact externally on positioning, but it has also reaffirmed our purpose as an organisation as we move to the next level. From day one, Spencer fully grasped what we wanted to achieve, and his methodology uncovered what makes us tick as a business and where we wanted to sit in our industry. His creative solution perfectly embodies our brand values and gives us great flexibility across all our communications. Thank you, Spencer, for going above and beyond our expectations!"

Sarah Wakeling, CEO, Positive Support Group

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