Celf Beauty

Creating a revolutionary new skincare brand.


> BRAND STRATEGY
> VISUAL IDENTITY
> PACKAGING DESIGN
> VIDEO DIRECTION
> SOCIAL MEDIA TEMPLATES

Celf is an innovative new product taking the skincare industry by storm. It’s an ingenious idea that transforms your electric toothbrush into an award-winning skincare tool. Using patented microvibration technology, the dermal head and glide serum regenerates skin cells and reduces the telltale signs of ageing.

I worked closely with the Celf founding team to create a brand identity that would shake up the saturated skin cream market and reflect the transformational aspect of the product. The brief was to create a playful, modern, and iconic brand that not only communicates the benefits of microvibration therapy but also demonstrates how this technology is driven by scientific research.

Facebook logo with a teal speech bubble background and the word 'ceif' in black letters.
A large billboard advertisement on a city street features the slogan "Wake Up Your Cells" and the logo for a product called "celf." The billboard shows close-up images of women holding small bottles of the product, with one woman on each side of the billboard. Pedestrians are walking by on the street below.
A woman with a short haircut, laughing with her eyes closed, against a yellow background, with text 'Wake Up Your Cells' over her shoulder.
A square box with a patterned beige and white design, labeled 'celf' in blue on the top, set against a solid teal background.
A woman with short, wavy brown hair holding a product box labeled 'celf' against a yellow background, wearing a dark spaghetti strap top with lace details, and red nail polish.
A woman with short curly brown hair holds a blue box labeled 'Regeneration Station' from the brand 'celf' in front of a yellow background. The box contains skincare products, including a bottle of glide serum and a dermal head device. She is wearing a silky, gray camisole with lace details and has red-painted nails.
A digital presentation of a social media guidelines document for self beauty, including sections on branding, color palettes, photography styles, metaballs, and skincare product information, with examples of social media posts, color swatches, and diagrams of metaballs.
Outdoor advertisement featuring a smiling woman with short hair and the text "Wake Up Your Cells" for a beauty product, with a black and white device at the bottom left corner and a small logo that says "celf".
Three iPhone screens showing Instagram posts from celf.beauty. The first shows a woman applying skincare with a dropper and a bottle, and her face partially visible. The second displays a five-star review with the quote, "This really works," and the reviewer's location in Hampshire. The third features an older woman smiling and using a skincare device on her face, with a caption about anti-aging skincare solutions.
A printed instruction sheet with tips for oral hygiene and skincare, featuring icons of a moon, toothbrush, serum dropper, feather, and person sleeping, on a pink background.
A woman pointing to her cheek, with a neutral expression, against a gray background.
A hand holding a small bottle of elf Glide Serum with a pink background.
Hand holding a white electric toothbrush against a pink background.
Woman receiving cosmetic treatment with a handheld device near her eye.
Illustration of interconnected cells with the text 'Wake Up Your Cells' in the center.
Woman with long curled hair holding a small clear bottle of skincare serum labeled 'celf Glide Serum' in front of her face.

The new brand identity has helped to achieve some amazing results:

20k

New customers in first year

22x

ROI in first year

10k

Unique web visits per month

An image of Charles Weatherstone, wearing glasses and a blue shirt, against a blue background.

“Sheer MAGIC”

“Working with Spencer was sheer magic from start to finish. He took the time to understand my motivations, the market I wanted to break into and the customers I wanted to attract. He then produced a visual toolkit that blew me away. There’s huge value in working with an experienced designer who thinks strategically from the outset.

Charles Weatherstone, Founder, Celf

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